The serious bit
Privacy policy
Last updated: 6 September 2026
A little introduction
Absolutely Not Beige respects your privacy and is committed to looking after your personal information.
This Privacy Policy explains what information we may collect when you visit absolutelynotbeige.co.uk, contact us or sign up to hear from us, how we use that information and the choices you have.
For the purposes of UK data protection law, Absolutely Not Beige is responsible for the personal information described in this policy.
What information do we collect?
We may collect information that you choose to give us, including:
- Your name;
- Your email address;
- Information you include when contacting us through the website; and
- Your email address and marketing preferences if you sign up to receive emails from Absolutely Not Beige.
We may also collect certain technical information when you use the website, such as information about your browser, device and how you interact with the site. This may be collected through cookies and similar technologies.
You can find more information about this in our Cookie Policy.
How do we use your information?
We may use your personal information to:
- Respond to messages or enquiries you send us;
- Send you emails you've chosen to receive;
- Operate and improve the website;
- Understand how visitors use the website;
- Keep the website secure; and
- Meet any legal or regulatory obligations that apply to us.
We won't use your information for purposes that are incompatible with those described here without telling you where required.
Our lawful basis for using your information
Under UK data protection law, we need a lawful basis for processing personal information. Depending on why we are using your information, we may rely on:
Consent — for example, where you have actively chosen to receive marketing emails from us.
Legitimate interests — where using information is reasonably necessary to operate, protect or improve Absolutely Not Beige, provided those interests are not overridden by your rights and interests.
Legal obligation — where we need to use or retain information to comply with the law.
Where we rely on your consent, you can withdraw it at any time.
Email marketing
If you sign up to receive emails from Absolutely Not Beige, we'll use the information you provide to send you news, recommendations, articles, finds and other content we think you'll enjoy.
We'll only send marketing emails where we have the appropriate permission to do so.
You can unsubscribe at any time using the unsubscribe link in our emails.
No hard feelings. Promise.
Contacting us
If you contact us using our contact form or by email, we'll use the information you provide to respond to your enquiry and deal with any necessary follow-up.
Please don't send sensitive personal information through the contact form unless it's genuinely necessary.
Who do we share information with?
We may use trusted third-party service providers to help us operate Absolutely Not Beige. These may include companies providing:
- website hosting and website functionality;
- email and newsletter services;
- website analytics;
- security and technical services; and
- other services necessary to run the website.
These providers may process personal information on our behalf where necessary to provide their services.
We may also disclose information where required by law or where necessary to establish, exercise or defend legal rights.
We do not sell your personal information.
Links to other websites
Absolutely Not Beige contains links to other websites, including retailers and other third-party sites.
If you follow one of these links, the other website will have its own privacy practices and policies. We aren't responsible for how third-party websites collect or use your information, so we'd recommend checking their privacy information if you'd like to know more.
Some of these links may be affiliate links. You can read more about those in our Affiliate Disclosure.
Cookies
Absolutely Not Beige may use cookies and similar technologies to make the website work properly, understand how it is used and, where applicable, support analytics and other features.
Where consent is required for non-essential cookies, we'll ask for it before those cookies are used.
For more information, please see our Cookie Policy.
How long do we keep your information?
We only keep personal information for as long as reasonably necessary for the purpose for which it was collected, including where necessary to meet legal, accounting or reporting requirements.
For example, information relating to an enquiry may be retained for as long as necessary to deal with that enquiry and any reasonable follow-up.
If you unsubscribe from marketing emails, we'll stop using your information to send you those emails. We may retain limited information where necessary to record your preference not to receive further marketing.
Your rights
Depending on the circumstances, UK data protection law gives you rights relating to your personal information. These may include the right to:
- ask for access to the personal information we hold about you;
- ask us to correct inaccurate information;
- ask us to delete your information in certain circumstances;
- ask us to restrict how your information is used in certain circumstances;
- object to certain uses of your information;
- request the transfer of certain information where applicable; and
- withdraw your consent where we rely on consent.
If you would like to exercise any of these rights, please contact us.
You also have the right to object to certain processing based on legitimate interests and to direct marketing. The exact rights available depend on the circumstances and lawful basis being used.
International transfers
Some of the service providers used to operate the website may process information outside the UK.
Where personal information is transferred internationally, we will rely on appropriate arrangements and safeguards as required by applicable UK data protection law.
How we protect your information
We take reasonable steps to protect the personal information we hold from loss, misuse, unauthorised access, alteration or disclosure.
However, no website or internet transmission can be guaranteed to be completely secure.
Changes to this Privacy Policy
We may update this Privacy Policy occasionally, for example if the way we operate the website changes or if legal requirements change.
The latest version will always be published on this page and the “Last updated” date will be changed accordingly.
How to contact us
If you have any questions about this Privacy Policy or how your personal information is handled, please contact us through our Contact page.
Complaints
If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to address them.
You also have the right to make a complaint to the UK data protection regulator, the Information Commissioner's Office (ICO).
Information Commissioner's Office
You can find more information or make a complaint via the Information Commissioner's Office (ICO) website. Information Commissioner's Office